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Traditional network TV viewing plummets in First Quarter
The Internet keeps growing, while tradtional media keeps dropping. In the past, we’ve talked about how much newspaper has dropped off in both subscriptions and advertising. Now, we’re starting to see...
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Research shows Smart Phone Users will avoid your site if not Mobile Friendly
Imagine how hard it would be to shop Amazon if they didn't offer a mobile version. You might just think that having a mobile-friendly website would be a nice thing for people visiting your site. It...
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Another Seismic Shift in Advertising
Did you feel that? Another seismic shift in the world of marketing has taken place. Over the last few years, we’ve seen the huge decline in newspaper and magazine advertising, and the huge rise of...
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Local Radio versus the Internet…A battle heading for a car near you
So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while...
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Online Video Ads Usage Explodes in December
In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg....
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Growth in Social Media Use Covers both Young and Old
When working with a new Internet marketing client, there’s always one part of the meeting where people kind of go, meh. Most of the people we talk to know about Facebook, and might even have a...
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Duck Dynasty Helping to build Ratings Dynasty for Cable TV
Does it feel as if you’re watching nothing but cable shows this summer? “Duck Dynasty,” “Breaking Bad,” “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS. Summer never was a big time for...
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Don’t Put All Your Marketing Eggs into One Social Media
A well-known blogger named Sam Biddle has leaked news about Facebook he got from a reliable source, that if true, will create huge marketing changes for companies that rely a great deal on generating...
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Retail Sales Surge. Are You Ready for it?
A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence. Now, those positive feelings are turning into cash where...
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How Can Analytics Help My Business?
Developing an Internet Marketing Plan to Grow your Business When it comes to Search Engine Optimization, climbing up Google’s search result pages can seem like an overwhelming task. You might come to...
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